The Most Important Diamond Brands You Need to Know

Whether you’re looking for a stone that stops traffic, an exceptional vintage-inspired design, or a subtly stunning sparkler, these five must-know diamond brands will always be in style.

Big, bold diamonds are Graff’s game. Founder Laurence Graff is world-renowned for obtaining some of the planet’s most exceptional gemstones. In recent years, the London-based brand has found design inspiration in the sumptuous creations from Europe’s baroque period and in more organic forms, such as the blossoms of South African wildflowers (featured in the Carissa collection) or in the hypnotically complex, yet still organic, twist used in the Swirl collection.

      

Widely known as the “King of Diamonds,” Harry Winston began acquiring amazing gemstones and designing show-stopping jewelry the moment he opened his New York boutique in 1932. Winston’s signature designs are as exquisite as the brand’s contemporary creations. The classic Cluster design—a light-grabbing arrangement of pear, marquise, and round brilliant-cut diamonds—has captivated admirers since first unveiled in the 1940s. Current interpretations of the Cluster motif incorporate today’s most popular colorful gems, as seen in the sapphire-trimmed Tulip necklace shown here.

Fans of jewelry with clean lines and a tinge of art deco styling will take kindly to Kwiat, a New York brand that launched in 1907 and is now run by the great-grandchildren of its founder, Sam Kwiat. In addition to the more traditional designs in the brand’s repertoire—many of which recall regal, early-20th-century estate jewelry—Kwiat’s Lotus collection captures a lively tumble of blossoms in yellow and rose gold, while the Madison Avenue collection takes a sleek turn with highly durable links made from ceramic and coated with diamonds.

Located in Southern California’s sun-soaked Newport Beach, Lugano’s vibrant, imaginative diamond arrangements often mix colorful yellow, brown, and pink diamonds with other luminous materials such as fossilized ivory, baroque pearls, and sapphires. Custom designs are also available.

"Invest in the brand!"