Jimmy Choo Celebrates 20 Years
Jimmy Choo celebrates 20 years with the Memento Collection. Under the creative direction of Sandra Choi, Jimmy Choo will release 20 shoes and handbags to commemorate the celebration. While some of the styles will be familiar to the Jimmy Choo girl, there are a few designs that will be made to order and encrusted in Swarovski Crystals.
“In celebration of our 20th anniversary, I have designed MEMENTO, a tribute to the entrance-making moments that have come to define Jimmy Choo style," announced Choi. "The 20 shoes and bags comprising the capsule collection honour our legacy of high glamour looks – many of which have been played out over the years on the red carpet. Reimagined and designed for today, the collection is intended to thrill and delight in equal measure.”
The Memento Collection is also accompanied by a limited edition handmade trunk that holds the 20 red carpet styles in the collection. The suede lined drawers have a brass finish and also card holder with hand sketched drawings of each shoe in the collection.
'She came to Jimmy Choo via her couture designers and asked Jimmy to make shoes to match. She was very funny, utterly normal and always on the look out for traffic wardens. Little wonder when she would drive straight up to the door of our first shop on Motcomb Street and park on the double yellow lines outside.'
- Sandra Choi on Princess Diana
'Possibly the most ‘pinch-me-moment’ of my entire career was attending a dinner at the White House. I was staggered by just how informed Michelle was. She’d obviously been briefed, but she knew so much about each person at the dinner – and there were many people there. I was and am thrilled when she chooses to wear Jimmy Choos, especially when you consider we are not an American brand.'
- Sandra Choi on FLOTUS Michelle Obama
The line is available exclusively at Saks 5th Ave.
"Invest in the brand!"
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