Louis Vuitton Debuts New Look at Ion SG

As part of a transformation, luxury icon Louis Vuitton has given its Ion Orchard boutique a new look. You will find it in the same location within the luxury mall but there are a few key changes to the store. The first is a new concept that reflects the clientele who often find themselves drawn to the brand. Using wood instead of marble, like the stores found around the island, the vibe is a balance of masculinity and elegance.

The other addition to the concept is the new entrance on the first level. Step through the brand new doors and you will be transported into the unique world of Louis Vuitton. The natural wood and leather materials used complement the neutral tones in both the main showroom and the newly created men’s corner of the store. The iconic leather straps are incorporated into store where they hang from the ceiling and support the wooden wall units. These wall units, inspired by the historic Louis Vuitton trunks play host to the good, shoes and ready-to-wear collections.

The element of history doesn’t end there. Deep from the archives of Louis Vuitton, travel-inspired images sit proudly on a special display unit. Leading up to the dedicated travel and luggage area is a personalized column of over 400 colored leather luggage tags. The pop of color on the ground floor is a welcome addition to the color palate surrounding it.

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