Dr. Phil Diagnoses Kanye's Twitter Rants

Kanye West is a man known for his rants. He's taken them from the stage, to social media, and recently to the clubs after he addressed Taylor Swift and the "fingers" rumors in the middle of 1OAK in Los Angeles Tuesday night. Is there something going on with Yeezy or is this normal behavior? Cue television psychologist, Dr. Phil. 

Dr. Phil sat down with James Corden on The Late Late Show Monday, where he offers his professional opinion Kanye's recent Twitter rants. 

In a sense, Phil thinks Kanye is ranting for publicity. "You can't be wrong that many times in a row unless you're working at it," Dr. Phil said. "He just gets up, says something [mimics typing] and so here we are talking about it, so it's working."

Dr. Phil goes on to discuss how social media has made the average person a narcissist. "Everybody thinks stuff sometimes; you'll think of something really stupid, but we're in a society now, we're in a generation now, where everybody thinks you got to have an audience for everything," he says. "Listen, I don't need to know that you just brushed your teeth. And I don't need a picture of it, I don't need a film of it, but we're so narcissistic now, everybody's doing selfies of themselves brushing their teeth. 

I don't care! But everybody's gotta post it up … So now, you say something stupid, it just goes wall-to-wall. They're reading it in China in five seconds, so it just goes all over the place. You used to be stupid and get away with it."

"Invest in the brand!"