Givenchy Launches New “Live Irrésistible”

“Live Irrésistible” – Givenchy’s latest fragrance is as uplifting and audacious as its name suggests. A flirtatious mix of floral, fruity and spicy, this Eau de Toilette opens with a juicy burst of pear and juicy raspberry for a refreshing zing. In the heart, romantic rose notes add sensuality, before a base of Jamaican allspice, blonde wood and musk creates a mesmerizing dry down.

In various shades of candy pink, the slender, textured bottle encapsulates the scent’s uplifting joie de vivre. Amanda Seyfried lends her face to the “Live Irrésistible” campaign once again, sporting her charming personality in a TV ad filmed by Matthew Frost and a magazine ad by Matt Irwin.

Like its Eau de Parfum predecessor, this Eau de Toilette version was developed by famed perfumer Dominique Ropion – the nose behind Lancôme’s “La Vie est Belle”, Paco Rabanne’s “Invictus”, Dior’s “Pure Poison” and Givenchy’s “Amarige” – and will be available in 40ml and 75ml options.

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