The Lamborghini Urus

Twenty-five years later, Lamborghini taps into the SUV market and introduces what the brand calls it the “World’s first super SUV”, made to be the best value-for-money model in the company’s current lineup. Despite the demand “for all things SUV”, Lamborghini has no plan of “breaking into this lucrative market at the very highest end”, however, it “wants to own it”.

Since the launch of LM 002 built for military purpose, which is fuel-saving and powered by a V12 engine that propelled the Countach, about 328 examples of these were sold throughout the seven-year lifespan.

By bringing the Urus SUV into the market, it “promises to be a true Lamborghini, in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” said Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer.

The Lamborghini Urus took reference from the the infusion of Lamborghini DNA and transformed it into a versatile SUV. And if the car can attract SUV drivers by living up to its looks and specifications, it could very well make a great hit in terms of sales in the SUV market.

The Urus is powered by a 4-litre twin-turbo V8 engine outputting a massive 650hp and 850Nm of torque, and traverse at a great speed up to 100km/h in just 3.5 seconds. The four-door SUV has a four-wheel steering as standard that is comfortable and easy to manage, with sufficient luggage space and it is also built as a dedicated race model to withstand gravel sand or bouncing rocks.

However, the intelligent all-wheel drive system “promises to keep the car under control when the going gets tough”. If you are driving on challenging road conditions like the tarmac, the torque vectoring is meant to push power to the wheel when required the most.

Andrea Baldi, General Manager of Lamborghini Asia Pacific has this to share, “We’re extremely proud to showcase the Urus for the first time in Singapore, followed by other Asian markets.”

He added that “Singapore is one of the key markets for us and the debut reinforces Lamborghini’s long-term commitment here. The Urus is expected to drive significant sales volume in 2018. Feedback from our customers has been very positive and some have already placed orders for the first allocation of units in 2018.”

First customers in Singapore will receive the delivery of the Urus in Spring 2018, at the suggested retail price of S$798,000 (with COE excluded).

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