Drake Spent $2 Million Dollars on New Sneakers
Solid-gold Jordans don’t come cheap.
Drake, once just a sensitive rapper with a mini-fro, is now a full-on business. His most recent album, Views, cemented his status as a king of commercially viable rap, his brand OVO has legitimate cred in the streetwear scene, and his Air Jordan collaboration is one of the brand's most coveted capsules. Buying a pair of OVO x Air Jordan 10s on eBay could run you $600, but the versions Drake just unveiled on Instagram are, sadly, a one-of-one custom. They're also made of solid gold.
We did the math, and if he is in fact telling the truth about their weight, that means he would have had to drop $1.9 million dollars on these sneakers. (Based on current gold values.) That doesn't begin to take into account how much Drake had to pay artist Matthew Senna to craft these Goldmember-ish Js. To be fair, though, these are unwearable and thus are more sculpture than sneaker. Thing is, being an A-list rapper means being the best at one-upmanship. What better way to do that than to spend an amount of money that could buy a person a mansion on a single pair of kicks?
Earlier in the week, Drake posted a handwritten note from 2006 in which he thanked his mom for giving him money. He's right to say he's come a long way since then. And though in the rap game platinum records are the ultimate prize, make no mistake: Gold is still the precious metal of choice for a king's crown.
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