Calvin Klein: Star Studded Fall 2016 Campaign

Better together than further apart: that seems to be the inspiration behind Calvin Klein’s new campaign for its Fall 2016 global multimedia advertising campaign. It brings together a star studded list who fill in the blanks to the famous  “I ________ in #mycalvins” tagline. Shot by renowned photographer and filmmaker, Tyrone Lebon, it continues the presentation that Calvin Klein unveiled back in Spring 2016.



The Calvin Klein collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear, are featured, in a visual narrative consisting of videos and interactive digital content.  For this new season, the brands have collaborated with several talented individuals from diverse backgrounds such as songwriter and producer Frank Ocean, the iconic Kate Moss , actress and musician Zoe Kravitz and Real Madrid footballer James Rodriguez.



“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. “We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”



As an additional treat to fans, Clavin Klein has also launched a new campaign hub on the brand’s official website. The immersive experience will begin with a 24-hour integrated video takeover comprising of over 50 videos such as cast interviews, behind-the-scenes content as well as unique talent performances.  Catch the campaign video below.

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