Gucci-fy Your Bombers and Denim Jackets

Gucci is no stranger to self-expression and individuality. The brand has encouraged its customers to pick out the decorative details of their Dionysus handbags and even embellish a pair of Ace sneakers with emblematic patches. It’s pretty clear that the Italian fashion house is all about that DIY attitude, and it’s no different with its latest pop-up service.

Debuting today, Gucci invites you to add your own personal touch to its signature runway staple: unisex jackets. With the brand’s new pop-up service, you can customize the jacket’s fabrics, colours and details to make it truly your own. 

Available in a reversible style, Gucci’s silk bomber jackets can be personalized in your choice of colour. Denim enthusiasts will be glad to know that Gucci’s 14 oz. Japanese denim jackets come in two washes, two fits, and with either silk or shearling linings. Symbols and monograms can also be embroidered on to knitwear pieces and shirts.

Of course, you can also add any of Gucci’s wide range of distinctive motifs to your jacket. Whether as a discreet detail on the sleeve or a bold statement on the back, simply take your pick from embroidery and patches from Gucci’s lexicon of symbols: kingsnakes, flowers and bees.

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