The Power of Love Campaign by Tiffany & Co.

The latest advertising campaign for Tiffany & Co. explores the theme “Believe In Love,” which honours commitment in its many forms and features a diversity of real couples. Showing only hands in intimate, personal gestures that capture the emotional connection of each couple, the campaign celebrates the unique connection between two individuals as what Reed Krakoff, chief artistic officer, Tiffany & Co. describes “As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional. This campaign celebrates love in a way that only Tiffany can.”

Playing to the campaign’s anthem film, featuring an a capella rendition of Alicia Keys’ iconic and Grammy®-award winning “No One.”

“Love and commitment is as unique and individual as we are, and every relationship deserves to be recognised and celebrated,” said Alicia Keys. “We need more love than ever right now, and I’m proud to lend my voice to something beautiful that is so true to the spirit of my music.”

The campaign shows only each couple’s hands and initials. Their identities will later be revealed through a digital layer of the campaign, which will tell each couple’s stories and invite the audience to interact and share why they too believe in love.

Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweller and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewellery and luxury accessories. The company operates more than 300 Tiffany & Co. stores in 28 countries.

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